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Website DesignNovember 10, 2024·4 min

Landing Pages vs Homepages: When to Use Each

Landing pages convert 5-10x better for paid traffic. When to use each for maximum conversions.

AC
Alphonzo Cirton
Founder & CEO, Kova Digital AI
Landing Pages vs Homepages: When to Use Each

Homepage: hub for all content, multiple navigation, designed for exploration. Landing page: single purpose, one conversion goal, minimal distractions, for paid traffic. Landing page best practices: remove main nav, single CTA, compelling headline, social proof. Homepage for organic traffic. Build converting landing pages? Book a strategy call

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Landing Pages vs Homepages: When to Use Each | Kova Digital AI