# Pinterest Marketing: The Sleeping Giant
While you're fighting for attention on Instagram, your customers are quietly planning their purchases on Pinterest.
It's a Search Engine, Not Social Media
People go to:
- Facebook to connect
- Instagram to be entertained
- Pinterest to PLAN.
They are in a "buying mindset." The average order value on Pinterest is higher than any other social platform.
Longevity: The Real Superpower
- Tweet lifespan: 18 minutes
- Instagram post: 24 hours
- Pinterest Pin: 4 MONTHS (and often years)
We have clients getting traffic from Pins we created in 2021. It is the best long-term compounding asset.
Strategy: Rich Pins
Enable "Rich Pins" on your website. This automatically pulls price and availability from your site to the Pin.
When you drop the price? The Pin updates.
Related: Content Repurposing - Turn blogs into Pins Selling products? Book a strategy call - We build high-traffic Pinterest funnels.