# 2025 Social Media Predictions
The landscape changes every 6 months. Here is where the puck is going.
1. Social SEO replaces Hashtags
Younger users don't use Google. They search TikTok.
Action: Optimize captions with keywords, not #hashtags. Google is also indexing TikToks larger than ever.2. The "Feed" is Dying
Private communities (DMs, Group Chats, Discords) are growing. People share content privately, not publicly.
Action: Create "Shareable" content designed to be DM'd.3. Video First, Text Second
LinkedIn is pushing video. Twitter (X) is pushing video.
If you aren't on video, you are invisible on 80% of platforms.
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