The question I get asked most: "How often should I post?" The answer isn't one-size-fits-all, but data gives us clear guidelines.
For Instagram, 3-5 posts per week is the sweet spot for most small businesses. This includes a mix of feed posts, Reels, and Stories. Daily Stories keep you top-of-mind, while 2-3 Reels per week can significantly boost discoverability.
Facebook requires different tactics. Since the algorithm prioritizes posts from friends and family, posting 4-7 times per week works best. Focus on content that sparks conversation - questions, polls, and community-focused posts perform exceptionally well.
LinkedIn thrives on thought leadership. 2-3 posts per week is plenty, but make each one count. Share industry insights, behind-the-scenes glimpses, and expertise that positions you as an authority. Quality matters far more than frequency here.
TikTok is the outlier - the platform rewards frequent posting. If you're on TikTok, aim for 1-3 posts daily. The algorithm favors creators who post consistently, and with short-form video, batch-creating content is easier than you think.
The golden rule: consistency beats volume. It's better to post 3 times per week reliably than to post daily for two weeks and then disappear for a month.
Related: Content Calendar Template - Plan your consistency