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Case StudyDecember 11, 2024·8 min

Case Study: How We Scaled a Local Chicago Business to $50k/Month

See the exact strategy, content calendar, and ad spend breakdown for a local service business that grew 300% in 6 months.

AC
Alphonzo Cirton
Founder & CEO, Kova Digital AI
Case Study: How We Scaled a Local Chicago Business to $50k/Month

# Case Study: Scaling to $50k/Month

Client: Local Home Service Business in North Center. Starting Point: $15k/month, relying on referrals. Goal: $50k/month predictable revenue.

The Strategy

1. Offer Fix: Changed "Free Quote" to "Fixed Price Package" ($499 entry level).

2. Content: Filmed 10 "How To" videos answering common homeowner questions.

3. Ads: Ran Facebook ads to the "How To" videos (Retargeting viewers with the $499 offer).

The Numbers

  • Ad Spend: $1,500/month
  • Leads: 45/month
  • Closing Rate: 30% (Higher because videos built trust)
  • New Revenue: $22,500/month (recurring)

Within 6 months, combined with referrals, they hit $52k.

Related: Google Ads vs Facebook Ads - How we chose the channel Want these results? Book a strategy call - We only work with businesses we know we can scale.

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Case Study: How We Scaled a Local Chicago Business to $50k/Month | Kova Digital AI