# Google Ads vs. Facebook Ads
A common question: "Which one is better?"
Answer: They do completely different things.
Google Ads = Demand CAPTURE (Intent)
People search "Emergency Plumber Chicago."
They have a problem. They are holding their credit card.
Goal: Be there when they search. Cost: High CPC (Cost Per Click), but High Conversion. Best for: Services, specific products, urgent needs.Facebook/Instagram Ads = Demand GENERATION (Interrupt)
No one searches "cool t-shirt" on Facebook. They are scrolling. You interrupt them.
"Oh, that looks cool."
Goal: Create desire they didn't know they had. Cost: Lower CPM (Cost to reach 1,000 people). Best for: Visual products, innovative solutions, local brand awareness.