# Social Media for Recruiting
Hiring is marketing. Your "product" is the job. Your "customer" is the candidate.
Show, Don't Tell
Don't post "We are hiring."
Post:
- Team lunches (Culture)
- Employee anniversaries (Retention)
- "Day in the life" takeovers (Reality)
When a top talent sees your job post, they immediately stalk your Instagram. What will they see? A lifeless logo? Or a team they want to join?
Employee Advocacy
Encourage your team to post.
"I love working here because..."
Candidates trust employees 3x more than the CEO.
Related: Hiring Your Social Media Manager - Find marketing talent Struggling to hire? Book a strategy call - We build Employer Branding campaigns.